SKIN SHOP
Website redesign for a client that sells cosmetics is a key step towards increasing sales and improving customer experience. The main goal was to simplify navigation and make the site content clearer in order to customers could better navigate, easily find the products they want and quickly go through the entire shopping process.
GOAL AND DESIGN
The goal was to create a clean, airy and intuitive environment that would significantly improve the user experience and also differentiate the client from the competititorsn. The pastel color scheme is complemented by bold black CTA buttons. The design is supported by high-quality product photos from suppliers, creating the impression of a luxurious and premium brand.
RESULT
The result of the design is not only an improved user experience, but also an increase in conversion rates. The new design not only makes shopping easier, but also increases the overall efficiency of the e-shop and its attractiveness for the target group of women who crave quality cosmetics.
