SFD STAVBY

I designed a new logo while preserving the original yellow rectangle as the basic building block and visual identity of the company for the construction company SFD Stavby, which offers construction work and services in the field of land transport structures and engineering networks

Logo design

GRAPHIC DESIGN

In addition to preserving the rectangle, I also kept the text “sfd” in it. However, it has undergone a redesign. The custom-designed font looks technical but modern. Thanks to the missing parts, the letters seem to fit together, which symbolizes the construction process where each piece is important for the overall success. The colors used are contrasting – the dominant one is yellow, which is traditionally associated with building materials, energy, creativity, and the contrasting anthracite symbolizing modernity, stability and professionalism.

RESULT

The new logo design will help increase the company’s market awareness as a professional in the construction industry. This logo design is modern and true to the values and professional focus of the construction company at the same time.