NOVELIN

Novelin is an online library offerring its customers a wide range of books. The goal was to create a symbol that would be recognizable as a brand. The selection of books is mainly aimed at female readers, so it was crucial to choose gentle and elegant elements.

Logo design

DESIGN

The main emblem of the logo is the letter “N” modified with emphasis on the center line that resemles closed book placed on the shelf. This symbolism immediately connects the logo with the theme of books and reading. Brand´s recognizability among customers and its instant connection with the Novelin online library service is guaranteed by a simple and unique logo design. The colour scheme is based on the colours of the sunset. It puts emphasis on softness, feminity and evokes peace, warmth and pleasant atmosphere at the same time.

RESULT

The design is modern and elegant. While the color scheme feels soft and feminine, the shape of the letter “N” with its reference to a book gives the logo an interesting, deep symbolism. The logo as a whole feels welcoming, what is ideal for the target group – female readers looking not only for books, but also for a comfortable and inspiring place.