NÁŠ MED

I created a label design for a client who offers 100% natural honey pastes produced by experienced local beekeepers with many years of experience in beekeeping in his restaurant. The design supports not only product which is exceptional in quality, but also the gentle processing method and local production.

Packaging design

GRAPHIC DESIGN

The graphic design of the label focuses on simplicity, purity and the natural character of the product. An abstract geometry of a hexagon symbolizing the structure of beehives referring to the honey origin was chosen for the visual identity. Due to diversity and color variability of honey, the label was printed on transparent foil which highlights the natural color and texture of honey.

RESULT

Main visual element is honey itself. It attracts attention with its variability of colors and flavors. The client wanted to point out the local production – homemade honey, not commercially produced product from store shelves. Customers can enjoy the honey directly in the restaurant or buy as a souvenir. The overall design is modern, but respects the traditional values of Slovak beekeeping at the same time.