BARON
The advantage of trial assignments for advertising agencies is the variety of assignments and freedom in the development. One of these assignments was to develop packaging design for a 100% organic non-alcoholic radler with gooseberry flavor. Part of the assignment was the creation of a brand name and logo design. I developed a complex but all the more interesting assignment for three flavors.
DESIGN
The clean design and metallic elements were intended to highlight the premium nature of the product, which would stand out from the shelves and attract customers interested in a quality, organic, non-alcoholic, refreshing drink. The palette of bold colors and graphic elements is unique to each fruit flavor evoking freshness and creating a strong visual impression.
RESULT
The graphics are modern, dynamic and create easy recognition of the product on the market, what attract the customer. The overall appearance respects modern trends in packaging design while maintaining simplicity and cleanliness, what helps ensure that the product stands out and remains in the customer’s memory.
